Services: Typography I Branding I Layout Design
Client: YOLN Year: 2019
In 2019, KUOZ pitched a branding proposal to an upcoming online fashion design school based in Rotterdam.
With an extensive academic programme, Yoln adapts to its students and provides them with all the tools they need to flourish professionally.
The logo represents kinetic connections between students and their peers. Through simple shapes, we built a typographic system that embodies movement, transformation and constant creation.
These simple motifs also build a strong secondary language across the collateral and communication materials.
The graphic language plays with the idea of connectivity and the graceful equilibrium of its parts, building a space for joint creativity.