Services: Strategy I Branding I Art direction I Web Design
Client: Khaosod English Year: 2018
Khaosod English is the English language arm of Khaosod, one of Thailand’s most popular newspapers and part of the Matichon Group. In 2017, the group commissioned KUOZ to refresh the identity of the publication and design their website.
The client wanted the publication to have a unique presence but asked to preserve its recognisability; a challenge that proved to be exciting and very rewarding. While maintaining the classic red that signifies the publication, we developed a bold and accessible graphic language that reflects the paper’s spirit. We also proposed a typographic system and a colour palette, which was applied with subtle distinctions to demarcate the different sections.