Services: Branding I Art direction I Poster Design I Typography
Client: Jameson Year: 2019
JAMCITY by Jameson and HAVE YOU HEARD? was supposed to be an all-new music festival by the river in the heart of Bangkok. The event planned to showcase a lineup of international and local bands and DJs. Unfortunately, it had to be cancelled due to COVID-19.
As part of this project, we developed a font system and a main visual with the intent of being able to break it down into more straightforward illustrations for future collateral use. The result is a fun, simple, and surreal blend that establishes JAMCITY as a one-of-a-kind festival. Hopefully, we can attend future iterations.