Bukruk

Services:  Strategy Branding Art direction I Video Web

Client: Bukruk  Year: 2014-2016   

BUKRUK is a 10-day Thai urban arts festival supported by the European Union, featuring local and international artists. Workshops, public wall paintings, art exhibitions, artist talks, animation nights, projection mapping, and a music festival are all part of the BUKRUK experience. 



As part of BUKRUK'S organisation, KUOZ developed the art direction, visual language and brand identity.

BURKUK means 'invasion' in Thai, a word that symbolises the project's energy. We designed a mascot to channel this concept, inspired by old Japanese monster movies.

We developed a simple colour palette based on electric green and solid black, paired with a rugged typographic system. This enabled us to create clear and distinct messaging throughout the collateral, such as maps, street signs, billboards, and the website and app.

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Photography :  Aline Deschamps

Video: Gabriel Camelin